• April 9, 2007

The nation's largest chain of double drive-thru restaurants, has named Terri Snyder EVP/CMO for Checkers/Rally's.

Snyder brings to the role more than 20 years of marketing leadership experience in the restaurant industry, where she has crafted the brand identities, advertising messages and new products for several marquee chains in the casual dining and quick service segments.

Most recently, she served as SVP/CMO of Carlson Restaurants Worldwide, where she oversaw all marketing, advertising, product development and brand management for the company's T.G.I. Friday's and Pick-Up Sticks restaurants.