Search engine marketing solutions provider Efficient Frontier unveiled a new program designed to enable advertising agencies to deliver best-in-class paid search advertising technology and campaign
management to their clients.
Efficient Frontier for Agencies combines client services with bid management technology. At its core is patented technology based on Wall Street
analytics and a portfolio management approach to maximize overall performance of advertisers' full keyword sets.
According to Mountain View, Calif.-based Efficient Frontier, the technology tests
and predicts the highest return on all variations of keyword bids--factoring in multiple variables, including match type, ad copy, landing page, geographic location, seasonality, time of day and more.
It then automatically determines and selects the optimal bids, adjusting when market dynamics and/or business goals change, to create a reliable and consistently higher rate of return.