Pernod Ricard USA and Stolichnaya, the Russian vodka, announced the U.S. launch of a new, multimillion-dollar ad campaign for the Stoli family of vodkas with the tagline, "Choose Authenticity." The
campaign is created with Pernod's London-based Stolichnaya Brand Organization Ltd. and Marcel Republique, a Paris-based boutique ad agency owned by Publicis Groupe. The new campaign is the first
global effort for the brand. It will debut in the May issues of leading U.S. magazines, such as
Rolling Stone and
GQ. The visual style is based on the early 20th-century Russian art
movement called constructivism.