SkyMall--the co-op catalog that leaves airline passengers drooling over exotic gadgets like the Bark Free Dog Barking Control--is mailing its first in-home catalog next week to about 500,000 homes.
The new book will be a "best of" edition, featuring the same retail partners as the in-flight version, according to Christine Aguilera, president of the Phoenix-based company.
The home
catalog will be 40 pages--appreciably thinner than the 180-page catalogs found in plane seat pockets--and will have a different look and feel. Pages will be organized by product type rather than by
catalog partner. The catalog already has a Web presence: http://www.skymall.com.
Though airline passengers are encouraged to take SkyMall home with them, Aguilera says the intention of the
in-home version is to keep the SkyMall brand at top of mind. "The in-home catalog may be a reminder of what the consumer saw on the plane," she says.
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