Baby boomers have an average of $315 per month in disposable income, according to research firm BoomerEyes, and a lot of them are spending a portion of it online. Seventy-one percent of 50-64
year olds and 84% of 30-49 year olds report high Internet usage, according to a survey of 1,110 respondents by the company, which devotes itself to studying boomers' influence on American society and
the economy.
Boomers who took the survey--which was itself online--say they most often shop online for travel (58%), books (57%), clothes (57%) and electronics (50%). Nearly 40% of those
with kids said they're now empty nesters. Still, financial concerns top the list of worries (47%). Another 20% worry about family and health/diet.
Respondents have adopted healthy
eating habits including reading nutrition labels (50%), eating smaller meals (43%), changing their diet to maintain their weight and stay healthy (41%), eating low-fat foods (37%) and monitoring their
carb intake (29%).
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