• CNNMoney.com, Friday, April 13, 2007 11:02 AM

"Wow," says CNNMoney's Paul R. LaMonica, "When it rains it pours for Google." He's talking about the search giant's latest snub from a big media firm. On Thursday, CBS launched the Interactive Audience Network, an initiative to deliver CBS shows "CSI," "Survivor" and "The Late Show with David Letterman" to several online video sites--except Google's YouTube.

The CBS move is a double-blow for Google because the broadcast giant always seemed to be on Google's side, even after other big media firms had turned their backs on a video deal. To make matters worse, the list of distribution partners for the new CBS network reads like a who's who of online video: AOL, MSN, CNET and Comcast, in addition to startups like Brightcove, Veoh, Sling Media, Joost, Netvibes and Bebo. The deal also covers existing CBS partnerships, including Apple's iTunes and Amazon.com's Unbox, but nowhere was their any mention of YouTube.

If you're keeping track, this is the latest in a series of hits against Google. First, Viacom ordered content off YouTube; then it sued the video firm for $1 billion in copyright damages. News Corp. and NBC Universal followed by joining forces with six major Web distributors to syndicate their video content, again excluding YouTube. Then, a few days ago, Viacom announced an exclusive search partnership with Google rival Yahoo. If nothing else, recent developments certainly provide a cause for wondering whether the balance of power in media has now shifted.

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