America Online founder Stephen M. Case is launching RevolutionHealth.com for consumers this Thursday, after building upward of 486,000 unique visitors since a beta version went online in January.
"There is a big opportunity to create the most trusted brand in health," says Case.
Case hopes to create a site that visitors will use frequently "to manage their lives." Users will
be able to create their own pages for collecting personal and general information, which they can keep private or share.
The revamped version of the site will be aimed primarily at
women, who tend to be the bigger portion of the Web health audience. There will be 1,500 medical conditions that can be sorted by the ailment or treatment, with related comments from experts and from
other users of the site. There will also be information from the Mayo Clinic, Cleveland Clinic and Harvard Medical School.
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