Taking a page from NBC's hit reality show "The Apprentice," Time Warner's America Online is kicking off an entrepreneurial tale of its own-"The Startup." The online web program, featured on AOL's
service for small-business owners, will chronicle four entrepreneurs as they launch their businesses. The show went live on Thursday and is available to all AOL subscribers. AOL, which partners with
Entrepreneur magazine on the program, will post weekly blog updates from the business owners, editorial content from magazine staffers, and offer weekly video vignettes. Four businesses are
highlighted-an adventure park in Colorado Springs, Colo., a spa in New Orleans, a Vermont-based gourmet salsa company, and a teenage apparel retailer in Corpus Christi, Texas.
