- , Friday, April 9, 2004 12 AM
FindWhat.com will introduce a pay-per-call advertising platform for search listings to bring paid search to the millions of small businesses without Web sites, the company said yesterday. FindWhat
also plans to offer local advertisers a landing page for searchers to click through to get basic business information such as hours of operation. Yahoo's Overture Services is devising a similar
service for its soon-to-be-released local search service.
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