New York-based NetCreations, which provides opt-in email list management and brokerage solutions, has created a new division called SurveyDirect. This new division will focus entirely on the company's
market-research clients and will be charged with leveraging the company's existing technology, its Double Opt-in database and partner network to further develop its existing supplemental sampling
solution. Michael Mayor, President and COO, said this new division underscores his company's commitment to serving the unique needs of its market-research clients. SurveyDirect joins PostMasterDirect,
its email list management firm, as the company's second division.
