Howard Johnson International is launching a marketing campaign with the slogan "I Go HoJo" as part of a five-pronged strategic plan focused on enhancing the guest experience. Online and print ads will
feature the slogan, as well as the brand's Guaranteed Best Available Rate program, free high-speed Internet access, Rise and Dine continental breakfast and a TripRewards program.
The
new tagline "leverages a catchphrase that has been a significant part of our brand culture," say Dan Hughes, Howard Johnson senior marketing manager.
Serta or Simmons mattresses are
mandated for installation at all properties by year's-end, and Arcs and Angels curved shower curtains and rods and Glacier Bay multifunction shower heads will be required effective June 30. The new
brand standards were developed in conjunction with the strategic plan, which also focuses on system growth, property performance, leveraging the scale of Wyndham Hotel Group and enhancing the
marketing campaign.
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