24/7 Real Media today announced that its search engine marketing unit, 24/7 Search, has teamed up with Terra Lycos to deploy its Lycos InSite AdBuyer program. The performance-based marketing program
enables advertisers to bid for placement in response to keyword searches and targeted content across the Lycos Network. AdBuyer text advertisements appear on leading Internet sites such as Lycos,
HotBot, SideSearch, Tripod, Angelfire, Gamesville and others.