Business Media Group Unveils E-Pub Aimed At Planners, Buyers

  • December 22, 2003
American Business Media Monday unveiled plans for a January launch of "Business Media Matters," a monthly e-newsletter aimed at media planners and buyers and marketing executives. The e-pub, which will debut by the middle of the month, will be used to deliver the messages of ABM members to the ad industry. The ABM said it would also use the publication to distribute research documenting the value of B-to-B media, as well as case studies of successful campaigns.
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