• Adweek, Monday, April 23, 2007 11 AM

In the coming weeks, PepsiCo will unveil plans to reduce its carbon footprint and extend the environmentally friendly practices it already has embraced, according to a source. In support of its environmental stance, it will be one of the headline sponsors of the 24-hour "Live Earth" concert on July 7.

Seven concerts in support of fighting global warming will be held on all seven continents. U.S. sponsors also include Microsoft, Stonyfield Farm and DaimlerChrysler's Smart division. The U.S. leg of the event includes Kayne West, the newly reunited Police and Smashing Pumpkins at Giants Stadium, East Rutherford, N.J. Pepsi will flag the Live Earth event on cans and bottles as part of its strategy to change package designs more than 35 times this year.

On the new product front, Diet Pepsi Max will hit stores in June. Targeting 25- to 34-year-olds, the zero-calorie soft drink will have extra caffeine and ginseng.

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