- Ad Age, Monday, April 30, 2007 10:01 AM
Nokia will divide the pitches for its $300 million ad account into creative and creative strategy and network distribution, with shops in contention for each. JWT, Wieden + Kennedy and Mother are
pitching the creative account, with the first also in the network distribution portion along with Grey Worldwide, Bates and DDB Worldwide.
A decision is expected by the middle of 2007,
and while Nokia has no comment, when it first began the review, it said it wants to be "the most loved and admired, iconic brand by people around the world."
Nokia, the world's
leading cellphone maker, spent $49 million in the U.S. in 2006, according to TNS Media Intelligence.
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