MindShare Drops Out Of J&J, Field Narrowed To Universal, Initative, OMD

  • May 1, 2007
WPP's MindShare unit has reportedly pulled out of the Johnson & Johnson's $3 billion global media review, narrowing the field to Interpublic's Universal McCann and Initiative units, and Omnicom's OMD. MindShare is a media planning incumbent for Pfizer Consumer Healthcare, which J&J acquired last year.
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