• Promo, Tuesday, May 1, 2007 11:15 AM

A 55-year-old semi-retired Arizona woman is the winner of a $5,000 "Pimped Out John" featured in a Roto-Rooter's sweepstakes that was intended to bring in a younger demographic to boost the company's aging core customer base. Marcia Luhman says she entered the sweeps because she thought her 25-year-old son would like the prize.

The high-end Kohler Cimarron commode has a flat-screen TV, gaming system, DVD player and other electronic gadgets attached to it. An iPod docking station is equipped with a toilet paper dispenser and the seat is covered in lime green fuzz.

Roto-Rooter used a $140,000 budget for the campaign that included notifying its 200,000 e-mail subscribers about the sweeps and placing videos on YouTube.com. The Pimped Out John was mentioned on major shows including the "Today" show and "The Tonight Show with Jay Leno," as well as in hundreds of newspapers.

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