Neo@Ogilvy Partners With SEMDirector For Search Optimization
- by Tameka Kee , May 2, 2007
"It affords us the ability to give all our global clients due diligence," said Greg Smith, COO of Neo@Ogilvy, about the partnership announced yesterday. "Both companies can reap the benefits of having an intimate working relationship, without being blindly obligated to each other."
SEMDirector is a San Diego, CA-based company that focuses on developing both automated search marketing software and strategies to maximize the information that the software collects.
"This creates a best-of breed search marketing powerhouse for Fortune 500 and Global 2000 companies," said Russ Mann, CEO of SEMDirector. "No other partnership can offer clients the accountability, transparency, or technologies and services that this alliance can."
Along with its recent acquisition of SEO firm Global Strategies International, this partnership bolsters Neo@Ogilvy's ability to deliver comprehensive search marketing and management solutions across multiple geographic markets. Under the agreement, neither company will be obligated to use the other's services.
As both traditional and digital marketing companies allocate more funds to search advertising, technologies that allow them to track campaign performance and budget accountability become increasingly valuable.
"Some companies only offer software as a 'silver bullet,'" said Mann. "Others just provide services, which can mean using a couple of interns and an Excel spreadsheet. We offer Fortune 500 companies a combined software and services value proposition."
Managing paid and organic search can be hard enough for a small business, let alone an international corporation with multiple campaigns in various languages.
By aligning with SEMDirector, Neo@Ogilvy is better equipped to offer global clients like Lenovo a complete search management solution--one that offers a clear view of the success or failure of a campaign's execution, combined with suggestions for performance improvement.
