Riester, a full-service advertising, public relations and public affairs firm, has acquired Integrated Web Strategy (IWS), an Internet consulting company that works with political campaigns, advocacy
groups and others to develop Internet campaigns.
IWS services including search engine optimization, pay-per-click, online advertising, email marketing, social networking tools and
interactive Web sites.
With its primary operations based in Washington, D.C., IWS will join forces with Riester's interactive team in Phoenix, Los Angeles and Salt Lake City under the name
Riester Integrated Web Strategy.