Procter & Gamble says it will use smaller bottles of double concentrate for its $4 billion North American liquid detergent output in an effort to be more eco-friendly, according to the
Financial
Times. The move comes as P&G's largest customer--Wal-Mart--is pushing suppliers to cut packaging by at least 5%.
A nationwide roll out of smaller packaging for Tide and other brands
will begin in September, says P&G's CFO Clayt Daley. The company expects to face higher costs with the introduction of the new products, including converting its packaging molds, in-store materials
and marketing.
Manufacturers tend to spend more money persuading customers that they are not paying more for a smaller package with a higher concentrate.
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