Pepsi-Cola's Aquafina is rolling out a health and beauty line of 10 products under the Aquafina Advanced Hydration RX label that will include a foaming cleanser, a clarifying toner and a facial scrub.
It will launch at retail, drug chains and mass merchants in August. Support will include print, Internet and exposure at trendy events.
A facial mask, daytime moisturizer with SPF,
nighttime moisturizer, under-eye cream, wrinkle release and sealer, targeted renewal treatment and hydrating facial spray round out the portfolio of products.
Skincare and beverages
are becoming a hot combination. Borba, Los Angeles, which offers beverages as well as moisturizers at Sephora, Nordstrom and other upscale retailers, is said to be in talks with Anheuser-Busch to
distribute its women-targeted functional water.
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