As reported by AdWeek, HookMedia, the digital media management and data analysis company, is no more. HookMedia has filed for Chapter 11, and is preparing to sell the majority of its assets to Havas
Advertising's New York-based Media Contacts unit. Hook's Founder and President Don Epperson confirmed the filing in Federal Bankruptcy Court, saying that the move was due to the stagnant economy,
especially in the Internet ad technology sector.
- Adam Bernard
