Blog Maverick's Mark Cuban poses an interesting question about the future of YouTube, now that the Google video site has begun rewarding its higher-traffic generating content producers with a cut of
ad revenue. How long before YouTube "corporates" itself out to become the next Clear Channel for the Web?
A good question, because now that YouTube is also paying for good content, it
behooves Google to promote the best stuff it has to offer. If a video gains traction fast, don't be surprised if it starts popping up on the YouTube home page or in promotions on pages where inventory
is unsold. Then, both Google and the content provider would then benefit.
Does the best rise to the top? Cuban says you could ask bands and artists how they feel about the
programming skills of for-profit radio stations. Wouldn't YouTube then become just another provider of mainstream media content? How long before videos appear from angry users slamming YouTube for its
Clear Channelization?
Read the whole story at Blog Maverick »