Redux Beverages is pulling the energy drink it dubbed Cocaine from stores nationwide. It will announce a new name shortly and hopes to have the product back on store shelves within a few
weeks.
The Food and Drug Administration issued a warning letter last month that said Redux was illegally marketing the drink as a street-drug alternative and a dietary supplement. May
4 was the deadline for the company to respond. The FDA cited the drink's labeling and Web site, which included the statements "Speed in a Can" and "Cocaine--Instant Rush." Redux says Cocaine contains
no drugs and is marketed as an energy drink.
Redux would like to keep the name Cocaine because it fits with the company's tongue-in-cheek approach. "We like to think we have a great sense
of humor," says partner Clegg Ivey.
advertisement
advertisement
Read the whole story at The Miami Herald/AP »