• USA Today, Wednesday, May 9, 2007 11:15 AM

Disney has launched Disney Mix Central (disneymixcentral.com), an online store for singles, albums and music videos where kids can download about 1,500 songs and 19 music videos from stars such as Hannah Montana and The Cheetah Girls. "It's a [Disney] branded line of music, so parents know that it's safe," says Chris Heatherly, head of electronics at Disney's consumer products unit.

The online store is set up for kids to browse, and parents to pay. A system coming this year, however, will let parents pre-pay for credits kids can use. Pricing is similar to iTunes: singles for 99 cents, music videos for $1.99, and albums--such as the soundtrack from "High School Musical"--begin at $9.99.

The downloads will be compatible with most devices that support Windows digital-rights management, which means no iPods. But it certainly includes Disney's Mix line of players, such as the Mix Stick MP3 player and Mix Max video/MP3 combination.

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