Interpublic's Campbell-Ewald has launched a Social Communications Group, headed by Senior Vice President/Management Supervisor Dave Scott, and opened a "Digital Living Room" in the lobby of its
Detroit headquarters.
The Social Communications Group, focused on word-of-mouth marketing, blogs and social media, will provide clients with such services as digital planning
and consulting services, social media auditing and online brand monitoring services.
The Media Lab, designed to enable agency staff and clients to experience messages as consumers receive
them, has been equipped with such early adopter technology as timeshifting and placeshifting video devices, full 1080P resolution HDTV plasma displays and HD DVD players, surround sound audio,
next-generation gaming consoles, and handheld devices.