• Telegraph, Thursday, May 10, 2007 11:46 AM

Unilever--which has drawn praise for its Dove advertising campaign featuring women of all shapes and sizes--says it will no longer use size zero models in advertisements for any of its brands, whether it's Hellmann's mayonnaise or SlimFast diet drinks.

Unilever's brand directors and advertising agencies across the world will be directed to use only models or actors with a body mass index (BMI) of between 18.5 and 25, which conforms to United Nations guidelines on the level of BMI that's considered healthy.

Unilever also says it will restrict its marketing and advertising to children between the ages of 6 and 11 to the "healthier foods and beverage products" in its portfolio. Last year it said it would not market to children less than six years old.

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