Brewer Corona is launching a new TV ad on this Sunday's finale of CBS' "Survivor: Fiji."
The 60-second ad for Corona Extra shows the genesis of a tropical island in computer animation and
footage, from the eruption of an underwater volcano to a lava atoll and through the growth of foliage until it ends up a beach. The last shot is of a couple putting their beers down next to their
beach chairs as they enjoy the vista.
A 30-second version will air on such shows as "The Late Show With David Letterman," "The Tonight Show With Jay Leno," "Saturday Night Live" and on ESPN
Sports Center over the summer.
The spot will also be online at coronagetaways.com on Monday.
--Karl Greenberg