High-end "sleep systems" company Tempur-Pedic is breaking a new ad campaign tomorrow that pushes sleep as being an essential element in wellness. The message for the health-conscious: Your bed should
do more.
The Kentucky-based company's bedding is made of a foam that's based on a material developed by NASA to cushion the forces of acceleration on astronauts. The mattresses--which have
no springs and no bounce, and conform to body shape--cost from $900 for the lowest-priced twin size to $7,000.
Restful ads, shot at spa-like locations in places such as South Africa
and Mauritius, show a pristine aqua sea and promise buyers they will wake up physically--and spiritually-renewed. Past TV advertising has been marked by more of a cable direct-marketing style.
advertisement
advertisement
Read the whole story at USA Today »