Arnold Names Sackett New Chief Digital Officer

Add the name Jonathan Sackett to the list of agency chief digital officers.

Havas' agency Arnold has appointed Sackett to the new position. He most recently served as senior vice president and director of digital operations at Interpublic Group's DraftFCB in Chicago, and will now report to Pam Hamlin, president of Arnold's headquarters office in Boston.

At DraftFCB, Sackett directed mostly online efforts for Kellogg and Procter & Gamble, among other clients. In his new position with Arnold, Sackett's purview includes online and mobile marketing, Web site design and social networking.

The hire is the latest instance of an agency appointing digital leaders to help them face the challenges of mounting interactive work.

Last month, for example, agency Goodby, Silverstein & Partners picked up Tribal DDB executive Mike Parker as its director of digital strategy.

Also last month, Jean-Philippe Maheu, one-time chief executive of Razorfish, was named chief digital officer of WPP Group's Ogilvy North America. Maheu's job is to work with both clients and senior Ogilvy managers to develop digital ad efforts.

In addition, Wieden + Kennedy late last year brought on Renny Gleeson as its global director of digital strategies. Gleeson came over from Carat Fusion in New York, where he served as senior vice president, managing director.

Next story loading loading..