AtomShockwave, the company behind AtomFilms and Shockwave.com, has tapped Falk AdSolution as its ad serving and management platform. Falk will provide a range of tools to help AtomShockwave grow ad
revenue, including yield-management and advanced Macromedia Flash support. In a press release, AtomShockwave vice president of advertising sales Seth Levenson said that the Falk product was chosen
after "a thorough competitive analysis."
Other recent Falk converts include Interep Interactive, iFilm and Universal Television Networks.