That's right, Google doesn't want us to have to think for
ourselves in the future. The search giant will one day do that for us. Imagine the query "What do I want to eat today?" Google might answer, "Your eating patterns indicate that today you would be most
satisfied by Indian food." Google Local then might tell you which Indian food place would be best.
Right, well that's all very far-fetched and far in the future. For the time being, Google's stepped up its efforts to gather personalized information in three key areas: iGoogle, a personalized Google home page a la My Yahoo; Google personalized search, which combines user data from Google News, Gmail, Google Search and the rest of Google's products to deliver the most relevant results to users (per their permission); and Google Recommendations, where the search engine suggests products and services the user might like based on demonstrated behaviors. The idea, says Schmidt, is to collect more of this information to sell more relevant advertising