Samsung, Sears And Esiason Look For 'Father Of The Year'

  • May 25, 2007
In an effort to boost traffic and build sales, Sears and Samsung are sponsoring a "Father of the Year" contest, in partnership with the Boomer Esiason Foundation (BEF).

Any Sears shopper can enter by visiting a store before June 17 and sharing a story about why their dad or a dad in their community deserves the Father of the Year honor.

Prizes include a chance to meet NFL great Esiason and a $10,000 Samsung shopping spree at Sears. Since its launch in 1993, the BEF, devoted to finding a cure for cystic fibrosis, has raised more than $50 million.

--Sarah Mahoney

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