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Staples Supplies Humor For First Trek To Super Bowl (USA Today)

  • , Monday, January 12, 2004 12 AM
Staples, a limited TV advertiser with a $40 million ad budget, will spend about 5% of its budget to air just one ad, its first Super Bowl commercial. The appearance will put Staples alongside big-spending, megabrand veterans such as Anheuser-Busch, General Motors and Pepsi.

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