Chief Revenue Officer James Smith said that by broadening Huffington's editorial mission and "redefining what we view as news," the new sections--Politics, Media, Business, Entertainment and Living--allow advertisers to better target the site's "affluent, educated, thought-leader audience" of 3.3 million unique monthly visitors.
For example, CNN can advertise political shows specifically in the Politics section, or The New York Times can pinpoint potential readers of its own Business section in Huffington's section of the same name.
"It provides marketers with an environment that best complements their brands," said Smith, who joined Huffington Post in January from AOL's Advertising.com. He has since built an in-house sales team to replace former rep IAC Advertising Solutions.
Smith added that the new look also allows ads to stand out better.