• January 13, 2004

Turner Network Television (TNT), tips off its marketing campaign for the network's second consecutive year televising the NBA All-Star Game and surrounding All-Star weekend events airing live from the Staples Center in Los Angeles, CA. TNT's marketing strategy is incorporating both traditional and non-traditional ways to convey the tune-in message to fans. In addition, TNT's message will be featured in on-air and cross-channel on the Turner family of networks, spot broadcast and spot cable, national and regional print, outdoor billboards, spot radio in key markets, and in-theater screens. Additionally, TNT's Inside The NBA studio team, Ernie Johnson, Kenny Smith, Charles Barkley and Magic Johnson, are traveling to Los Angeles to broadcast live for two shows. TNT even made a media buy to wrap 125,000 pizza boxes in LA with TNT's NBA All-Star advertisements. TNT will also have a 144' x 94' mural painted on the side wall of the Hotel Figueroa facing the Staples Center. The network's marketing campaign incorporated the NBA on TNT's overall theme "Let the Truth Be Told", integrating an All-Star focus on "Rising Stars & Living Legends". The campaign focuses not only on the unscripted, unpredictable drama that plays out during an NBA All-Star game, but also on the rising stars, such as LeBron James and Carmelo Anthony, along with living legends like Shaquille O'Neal and Tim Duncan.