Why bring up the past? Because like a batter in baseball, Jobs' hitting streak has been so hot recently--iMac computers, networking tools and just
about every iteration of the iPod-=that he's bound to hit a cold patch. And it seems that with Apple TV, the company gave up early; while iPod and iMac ads pervade the various mediums, there's nary a
mention of the $300 Apple TV.
"I think I see why," writes Fortune. "It's just not very good. It's about as uninspired as another prominent dud, the Zune, the MP3 player Microsoft (Charts, Fortune 500) launched last year. In fact, the Apple TV is so Zune-like, you'd think Jobs was so busy with the iPhone that he outsourced the Apple TV project to the folks up in Redmond." Next up is the iPhone. Let's hope the consumer electronics giant is paying closer attention.