ADTECH Draws BPA Worldwide Accreditation

  • June 1, 2007
Ad-serving solutions provider ADTECH said it has received full accreditation from BPA Worldwide, the world's leader in media auditing. BPA Worldwide has recognized their flagship ad-serving solution, HELIOS IQ, for tracking advertisements delivered as well as advertising "clicked on," according to BPA's click-counting methodology documentation. BPA's accreditation of the ad-serving system was done in accordance with the accepted Interactive Advertising Bureau's (IAB) Ad Impression Guidelines for ad serving, which ADTECH has been actively involved in setting up.
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