CheckM8 has launched an improved AdVantage 2.0 ad-serving platform for online brand publishers.
Improvements over the original two-year-old AdVantage include: 12-month inventory
forecasting, built-in pre-roll video capabilities, customizable fields in insertion orders, the ability to automatically email insertion orders to clients, reduction of the campaign update rate to
below two minutes, and the availability of several dozen additional reports.
Online publishers using CheckM8's technology include BusinessWeek, Nielsen, Orange, Terra Networks, Time Inc.,
Washington Post and Newsweek Interactive.