In a bodacious raid on one of the digital out-of-home media marketplace leaders, fledgling health club-based network IdeaCast has hired much of the top advertising sales team of Screenvision. As part
of the move, Jason Brown, former executive vice president of national advertising sales at Screenvision was named president of sales and marketing at IdeaCast, where he will establish a New York-based
sales organization comprised largely of former Screenvision reps including: Bob Shaw, Adam Oliveri, Adam Schoenberg and Tess Mallery.