NetIQ Releases Results On Why Consumers Abandon Online Purchases

  • January 12, 2004
NetIQ and Web Analytics solutions have announced the results of a consumer survey of online shopping behavior. The survey found that many consumers abandoned online purchases due to additional costs, like shipping and handling, or lengthy delivery times (35 percent). This is followed by complaints about Web sites asking for too much information in order to make the purchase (30 percent). The study also found that about one in five (17 percent) surveyed say they abandoned online purchases due to lack of product information.
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