• Adweek, Tuesday, June 5, 2007 10:30 AM

Global Hyatt will hear presentations from JWT and Euro RSCG in the final round of a review for its $40 million worldwide ad account. Both are pitching from their offices in New York, while consultancy Select Resources International handles oversees efforts.

Domestic incumbent Cramer-Krasselt keeps creative duties on the Hyatt Place and Hyatt Summerfield Suites businesses; in March, the agency launched a $15 million campaign in support of the two brands. "This move reflects no dissatisfaction with them," says Tom O'Toole, Hyatt's senior vice president of marketing and systems. "The review was prompted by our consolidating the global advertising relationship with our global brand strategy."

Global Hyatt acquired AmeriSuites, renamed Hyatt Place, and Summerfield Suites in 2005 to get into the extended-stay market.

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