• News.com, Tuesday, June 5, 2007 11 AM

As expected, Google has joined forces with Salesforce.com in launching a new Web site that allows Salesforce to resell Google's AdWords through the company's core customer relationship management software. Called Salesforce Group Edition, the companies will jointly market the new product, which records sales leads generated through ads placed on Google.com and the company's AdSense network. When users click on the Salesforce client's ads, they're requested to fill out a form recording their name, which is then transmitted to a company's sales team as a potential sales lead.

Salesforce Group Edition targets small to mid-size businesses and costs $1,200 per year for five users. A 30-day promotion is under way that offers the product for $600 for five users for the first year, which includes a $50-per-year Google AdWords credit. Salesforce receives all proceeds from the CRM product and will only share a small portion of AdWords sales, as part of the nonexclusive deal.

"This alliance was a natural fit for us," said Kendall Collins, senior vice president of marketing for Salesforce.com.

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