Carat Interactive has agreed to exclusively use DoubleClick's ad management system, DART for Advertisers, on behalf of Pfizer Inc. in order to deliver, report on and measure its online marketing and
advertising campaigns. DART for Advertisers is DoubleClick's hosted advertising management and serving solution.
Doug Knopper, Senior Vice President & General Manager, Advertiser & Publisher
Solutions, said: "as more 'traditional' brands leverage the Web as part of their marketing mix, DoubleClick is positioned to offer them a best-of-breed ad management solution to make the online
experience more rewarding."