• Mediaweek, Wednesday, June 6, 2007 11:01 AM

Are you tired of the glut of bad online video out there? Michael Caruso, the former editor of Men's Journal, believes he has the answer: He'll find the good stuff for you.

His new project, called The Daily Tube, plans to send its editorial staff out to online video sites across the Web to bring back a list of the day's best videos for its users, organized by category. The categories include humor, celebrity, music, political, sports and Web-based celebrities. Users sign up for a free, daily email containing the videos.

Who, exactly, is the audience for a newsletter like this? Is this a Web video trade publication for advertisers or a content service for consumers? Sounds like it could be both, but with email, the only problem is the limited number of subscribers--many consumers are turned off by email newsletters; business news tends to be received more favorably. Then there's the subjective nature of the thing. Everyone's got their own ideas of quality.

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