Sony BMG Music Entertainment and MobiTV , a platform for mobile and broadband nets, have added more than 2,500 Sony music videos to the service. MobiTV will put the videos into rotation on their
existing, branded music channels. The two will also collaborate on the creation of a series of customized channels featuring original video programming. The first initiatives, created with RCA
Records artist Avril Lavigne, is a mobile site called Avril TV.