• The Hollywood Reporter/Reuters, Monday, June 11, 2007 11:16 AM

In the last 10 years, the celebrity-news sector has exploded like no other category in the publishing industry. And while other print pubs have seen ad revenues eroded by the surging use of the Web for gathering news, this sector has remained relatively unaffected. But that may change.

Yahoo on Monday took the curtain off a new celebrity-oriented Web portal called-get ready-omg!, or "oh my God", a 24/7 celebrity news site set to compete with Time Warner's TMZ.com and celebrity blogs like Perez Hilton and Jossip. Launched in conjunction with the gossip show "Access Hollywood," omg! represents the first significant content collaboration with Hollywood to come out of Yahoo for some time.

Star editor and self-styled tabloid queen Bonny Fuller doesn't feel threatened by the challenge. "Despite the growth of Web sites, the celebrity news weekly sales have remained just as healthy. You get more depth [in print]. Also, we have great exclusive information above and beyond what has been out already," Fuller said.

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