Outdoor, Pradco Cut Program And Ad Deal

  • June 12, 2007
Outdoor Channel has cut a deal with Commonwealth Productions, the television subsidiary of outdoor equipment supplier Pradco Outdoor Brands. Per the agreement, Pradco will expand programming and advertising Outdoor Channel beginning July and running through 2008. Beginning in the third and fourth quarters, Outdoor Channel will add Pradco's "Summit's High Places" and "Knight Rifles' Born To Hunt" to their lineup. "Bluewater Adventures" joins the mix in January.

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