While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
Become a free MediaPost member now to read this article
Unlimited articles every day
Keep up-to-date with media, marketing and advertising news
Invitations to exclusive industry events and research
Subscribe to Marketing Daily
Anheuser Wins 'Bud' Battle With Budejovicky
June 13, 2007
Beer giant Anheuser-Busch yesterday won its latest battle against Czech brewer Budejovicky over the use of trademarks such as Budweiser with a ruling in the European Union's second-highest court,
Reuters reports.
The EU's Court of First Instance ruled in favor of the largest brewer in U.S.--best known for its Budweiser beer--in a case taken by the state-owned brewer of Budweiser
Budvar over various trademarks linked to the Budweiser brand.