Phillips-Van Heusen plans to open 10 full-price Calvin Klein white-label stores in the U.S. over the next 24 months, according to CEO Emanuel Chirico. If they are successful, the retail venture could
evolve into a 100-door chain, with Calvin Klein boutiques in malls and prime shopping streets across America.
Chirico will not disclose locations for the first units, but says the
initial stores will be based in malls, with the potential to expand into street locations in places such as downtown Manhattan.
A recent survey compiled by the Milan-based Bocconi
School of Management, Altagamma and Ernst & Young highlights that brands that have focused on growing their own retail operations--among them Coach, Hermès and Geox--are among those considered
most highly by consumers and are among the industry's best performers.
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